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Faraday Case Studies
September 22, 2025

Faraday Supports Lunio in the Appointment of Simran Cashyap as Chief Product & Technology Officer

Lunio, the fully automated performance marketing efficiency platform that removes bots and invalid and fraudulent ad traffic, has appointed Simran Cashyap as their Chief Product & Technology Officer.

Faraday Partners

Lunio, the fully automated performance marketing efficiency platform that removes bots and invalid and fraudulent ad traffic, has appointed Simran Cashyap as their Chief Product & Technology Officer. This follows a global executive search led by Andrew Banks, Managing Partner at Faraday Partners, in collaboration with Nick Morley, CEO at Lunio.

Simran is a seasoned technology leader with more than 15 years of experience scaling companies, launching high-quality products, and building cross-functional teams across finance, media, and technology. He most recently served as VP of Product at Echobox, an AI automation platform where he led product, design, analytics, and QA functions, helping to expand its global footprint.

Earlier in his career, Simran held senior product leadership roles at Delinian (formerly Euromoney Institutional Investor) and UBS Investment Bank, where he guided the development of data-intensive platforms used by some of the world’s largest financial institutions.

Commenting on his new role, Simran said:

"The convergence of AI-first marketing and invalid traffic protection represents a defining moment for our industry. I'm excited to deepen our analytics capabilities and expand our predictive intelligence to help marketers maximize their AI investments while staying ahead of sophisticated threats.”

At Lunio, Simran reports directly to Nick, who believes Simran’s unique combination of AI product leadership and deep technical expertise positions him perfectly to drive Lunio's next innovation phase.

As performance marketers increasingly rely on AI, data quality becomes mission-critical. Simran understands how to build products that transform fraud protection & analytics into a competitive marketing advantage.”
- Nick Morley, CEO of Lunio.

The assignment was led by Andrew Banks, Managing Partner at Faraday Partners.

About Lunio

Lunio is the leading platform for eliminating fake traffic across all major ad performance marketing channels, ensuring marketers can focus budgets on genuine human engagement. Trusted by brands and agencies worldwide, Lunio leverages advanced detection models to protect digital ad spend, improve campaign performance, and unlock sustainable growth. In September 2022, Lunio announced a Series A funding of $15m led by Smedvig Ventures with participation from Fuel Ventures, Praetura and SFC following earlier seed funding of $2.8M.

About Faraday Partners

Faraday Partners is a global executive search firm partnering with the most innovative growth companies and their investors. Specialising in leadership appointments across product, technology, commercial, and operations, Faraday helps organisations secure transformative leaders capable of driving scale, innovation, and category leadership.

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