Heidi, the ski holiday company on its way to being the world’s leading operator of mountain holidays backed by Mercia Ventures and Active Partners, has appointed Sam Knott as Chief Marketing Officer. This was a partnership between Heidi co-founders Marcus Blunt and Alexander Blunt, and Faraday Partners led by Nick Fairclough, Managing Partner at the firm and supported by William Batt, Analyst.
Working with Faraday Partners was a real pleasure. The written brief, advice, coaching and communications throughout the process were excellent and meant that I felt the most prepared I could possibly be at every stage of the process. The Faraday team was organised, professional and highly engaged throughout. I was delighted to get the role and even happier to have built a relationship with them for the longer term.”
– Sam Knott, Chief Marketing Officer of Heidi.
In this new role, Sam will report directly to Marcus, who is also Heidi’s CEO and work closely with the Heidi leadership team to drive growth, evolve the company brand and ensure flawless execution of the overall integrated marketing strategy. Joining Heidi, Sam brings a wealth of experience in scaling high-growth businesses, having played a pivotal role in Marshmallow’s journey from a unicorn startup to the fastest-growing insurer in the UK.
[The Faraday team] were all brilliant and whilst Sam is early into his role, early indicators suggest he will be brilliant.”
– Alexander Blunt, Co-Founder of Heidi.
As VP of Growth (Acquisition) at Marshmallow, he was instrumental in driving the company’s go-to-market strategy. Prior to Marshmallow, Sam spent a decade at Dyson, where he held multiple senior roles across the US, Asia, and Europe. His achievements at Dyson included overseeing multi-million-pound revenue growth across 28 international markets, developing strategies that maximised online and offline customer experiences; spearheading a transformative three-year marketing programme that revitalised the company’s brand presence and leading category strategies in the US, where his initiatives contributed to a 60% increase in market share.
The assignment was led by Nick Fairclough, Managing Partner at Faraday Partners.
