Discover how TourRadar strategically pivoted towards the B2B landscape, seizing the opportunity to expand its adventure tours to resellers.
With a focus on multi-day tours, this insightful interview with CEO Travis Pittman explores the company’s resilience during the pandemic and unveils its strategic initiatives for sustained growth in the travel industry.
Amidst challenging times, innovative strategies emerge. TourRadar, having weathered the storm of the pandemic, strategically assessed avenues for growth. Co-founder and CEO Travis Pittman reveals a pivotal insight—spotting a substantial opportunity in bringing its B2C adventure tours to resellers.
TourRadar, a platform boasting 2,500 tour operators in its B2B marketplace, is extending its offerings to travel agents and resellers through the Adventure Booking Platform. The company has recently unveiled a multi-day adventure booking system tailored for Flight Centre’s travel agents, signalling a strategic move towards B2B sales.
In an interview at the PhocusWire Studio during the Phocuswright Conference, Pittman sheds light on the team’s contemplation of various options during the pandemic. Ultimately, B2B sales emerged as a focal point, presenting an opportunity potentially larger than B2C, especially considering that multi-day tours are predominantly sold offline.
Pittman delves into the company’s product investments amid the pandemic, emphasising how multi-day tours align with the growing consumer preference for personalised travel experiences. He also discusses enduring trends that will persist post-pandemic.
The full interview is available on Youtube.
Source – PhocusWire
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