WHAT IS INTERNATIONAL EXPANSION?
Broadening the operations and regional coverage of an organisation goes way beyond incorporating an entity, opening a bank account and hiring a first employee. A systematic approach to preparing and executing on expansion can often be critical in capturing market opportunities or key capabilities.
Time/Space stretch
System change
New work motions
Broader challenge
Increased complexity
Lower context
Expectation change
Broadening approaches
New communication
HOW TO EXPAND INTERNATIONALLY?
Developing and delivering a fully costed and planned set of objectives for international expansion is critical to enabling the right leadership to be attracted to the challenge. Supporting and enabling those leaders remotely from headquarters is vital.
Extensive diligence
Precision costings
HQ support team
Precise goals
Clear playbook
Role interactions
High talent bar
Broader interviewing
In person interviewing
Time investment
Expectations alignment
Tight communications
impact of SUCCESSFUL INTERNATIONAL EXPANSION?
Reliable and effective international market growth can be fundamental to winning new categories. New revenue streams, more market intelligence, increased competition and more organisational capabilities builds more resilient and valuable companies.
More opportunity
Customer potential
Revenue impact
Increased profile
Organisation evolution
Bigger challenges
Reaching possibilities
Extending capabilities
Product extension