WHAT IS AN EMPLOYER BRAND?
The story founders tell in describing their mission is interwoven with the employee proposition. The balance, however, is often weighted to the business case. Creating a balanced employee message and the assets to illustrate the complete employee lifecycle become the core of a growing employer brand.
Compelling narrative
Employee experience
Career potential
Culture compiler
Values extender
Behaviour translator
Growth engine
Reputation framework
Future value
CREATING EMPLOYER BRANDS?
Crafting a story relevant to the domain, talent and expectations of an emerging market is highly influential in enabling efficient growth. Positioning a unique and compelling brand requires investment and time with the clarity of positioning, ubiquity and authenticity to breakthrough.
Founder story
Critical goals
Functional focus
Owned identity
Content strategy
Extendable messages
External perception
Proposition adoption
Referral potential
Reinforcement planning
Value metrics
Ongoing evolution
EMPLOYER BRAND IMPACT?
In digital markets defined by endless competition for talent, overwhelming skills shortages, increasing expertise evolution and global scale, the effectiveness of growth and the understanding of an employment identity is vital to success.
Hiring velocity
Candidate quality
Talent retention
Product proposition
Domain identity
Decouple Founder
Integrated effort
Organisational strength
Deeper ownership