Founded by Daniel Ek and Martin Lorentzon in Stockholm, Spotify is the world’s No.1 digital music streaming service, owning 31% of the global market. More than 422 million active users across 184 countries are able to search for music based on artist, album or genre and create, edit and share playlists. Through curated playlists and bespoke digital experiences, Spotify is at the cutting egde of user personalization. Early investors included former Facebook President Sean Parker at Founders Fund, Pär-Jörgen Pärson at Northzone, Goldman Sachs and Accel.