Avantia Law, the tech-enabled, next-generation legal services business, has appointed Lotta Lundaas as Senior Vice President of Marketing, a decision made in collaboration with Faraday Partners. The appointment was led by Faraday Partners’ Managing Partner, Nick Fairclough, and supported by Analyst, William Batt. Lotta’s extensive experience leading transformative marketing initiatives across SaaS and AI-driven technology industries positioned her as the ideal choice to spearhead Avantia Law’s growth and innovation in the competitive legal services market.
Lotta joins Avantia Law with over 15 years of experience crafting and executing go-to-market strategies for both B2C and B2B tech and software companies. Her tenure includes strategic roles at leading AI SaaS companies, where she consistently built high-performance teams and optimised demand generation processes. Most recently, she served as VP of Marketing at Vic.ai, an AI-powered finance platform backed by investors such as GGV Capital and ICONIQ Growth. Under her leadership, Vic.ai was recognised on the CNBC World’s Top Fintech Company (under Business Process Solutions) and the Inc 5000 lists.
At Avantia Law, Lotta will report directly to Founder & CEO James Sutton and play a critical role in driving marketing strategy and brand positioning as the company continues to expand its reach within the legal services industry. Her focus will include leveraging automation and AI tools to amplify team capabilities, optimise customer acquisition, and establish Avantia Law as a leader in flexible, tech-driven legal solutions.
Faraday Partners worked closely with James, COO Hannah Thompson and the teams at Hoxton Ventures on this key appointment. The assignment was led by Nick Fairclough, Managing Partner supported by William Batt, Analyst at Faraday Partners.
